Jon Salm

Infographics can contain a wealth of useful, interesting, and captivating information—but only if readers take the time to survey the entire graphic. It’s no secret that the typical Internet user quickly bounces from site to site while shuffling among multiple tabs and windows. With the added distraction from smartphones, TV, and print media, it can be tough to get focused attention. But time spent on the Internet is valuable—especially for marketers and advertisers, who covet each and every se

Jon Salm