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A collection of 2,598 blog posts
The first interview candidates go through at Buffer is a values interview. Here's what it looks like and why we start with values.
Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
With Buffer’s mobile app you can plan and schedule your TikTok videos in advance, alongside the rest of your social content. It’s simple; upload your video, add a caption, and schedule a posting time. When the time comes, we’ll send you a notification to publish the video on TikTok.
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne , wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, 2020. At the end of May, while we were collecting the data on how the experimen
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build
Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.
Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
A list of 21 small businesses that have really impressed us this year.
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and
I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
So, you have a business idea. Next step: take it to investors. But to convince them to invest, you’ll need a punchy proposal. That proposal is called a one-page business plan or a written document that describes your company’s core objectives and how you aim to achieve them. Your business plan doesn't need to be lengthy—often, a one-page business plan is more than enough to describe your company's core objectives and how you aim to achieve them. There are seven components to a proper one-page
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur
Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w
Market research is the process of organizing information about your target audience. It’s the single most important thing you can do to attract and delight customers, launch high-value products, and maintain a competitive edge. But, when you’re a small business owner, you’re juggling so many responsibilities that market research gets put on the backburner. Big businesses spend months and huge budgets to understand their customers, but small business owners have to be thriftier to understand the
If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.